2013年第三季度委内瑞拉消费电子市场研究报告——Venezuela Consumer Electronics Report Q3 2013

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关键字: |Consumer Electronics|

2013-5-22


Abstract

BMI View: BMI forecasts that the Venezuelan consumer electronics market will grow by around 4% in
2012, but the February 2013 devaluation of the bolivar will constrain consumer purchasing power and
BMI projects a lower rate of growth over our five-year forecast period 2013-2017. The country's consumer
credit binge of the past five years has now ended and political uncertainty, following Nicolás Maduro's
narrow victory in the April 14 Venezuelan presidential election, clouds the market outlook. The Canaima
Educativo notebooks for schools programme, and February 2013 launch of digital broadcasting services in
13 states, will however, provide a boost to consumer electronics spending over the next few years. The
outlook for private consumption remains weak, with government spending ineffective at stimulating private
consumption. , Restrictions on foreign currency also constrain demand for foreign imports of consumer
electronics products. Despite this challenging trading environment, BMI expects an expanding population,
rising disposable income and easier access to consumer credit to have positive effects on Venezuela's
consumer electronics sales over the long term.
Computer hardware sales: US$1.28bn in 2012 to US$1.29bn in 2013, +1% in US dollar terms. Forecast in
US dollar terms unchanged. Given the devaluation of the bolivar, there is likely to be more demand for
locally produced PCs, as a result of cheap computer programmes.

Table of Contents

BMI Industry View ... 7
SWOT  9
Business Environment  11
Political . 12
Economic ..... 13
Industry Forecast .. 14
Table: Consumer Electronics Overview, 2010-2017    . . 15
Macroeconomic Forecasts ..... 18
Table: Venezuela - GDP By Expenditure, Real Growth %   . 22
Industry Risk Reward Ratings  23
Industry Risk/Reward Ratings .. 23
Table: Latin America Risk/Reward Ratings, Q3 2013    . . 25
Market Overview ... 27
Computers .. 29
Table: PC Sales, 2010-2017   . . . 29
AV Devices . 34
Table: AV Sales, 2010-2017    34
Mobile Handsets  39
Table: Mobile Communications, 2010-2017      . . . 39
Competitive Landscape .... 45
Industry Trends And Developments .. 50
Industry Trends and Developments . 50
Regulatory Development .. 56
Company Profile .... 58
Venezuela de Industria Tecnologica  58
Demographic Forecast ..... 61
Demographic Outlook  61
Table: Venezuela's Population By Age Group, 1990-2020 ('000) . . 62
Table: Venezuela's Population By Age Group, 1990-2020 (% of total)64
Table: Venezuela's Key Population Ratios, 1990-2020    65
Table: Venezuela's Rural And Urban Population, 1990-2020  . 65
Methodology .... 66
Methodology . 66
Electronics Industry .. 66
Sources  67

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