2013年第三季度奥地利电信市场研究报告——Austria Telecommunications Report Q3 2013

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关键字: |Telecommunications|

2013-7-10


Abstract

BMI View: Austria's all-important mobile market reported slower than expected growth in 2012 as the
weaker domestic economy weighed on consumer spending and made operators' low-cost 'no frills' services
more appealing than ever. Market saturation also has a role to play in the slowdown of growth and
operators must work harder to extract more value from the customers they already have. The postpaid user
base contracted slightly as a result and was buoyed only by the higher value service from 3 Austria. This
leaves some interesting opportunities in the MVNO space, and Tele2 and UPC appear to be ready to move
in on the converged services opportunity.
Key Data
■ We believe the mobile market registered its first-ever quarter of decline in Q113, although data from
Hutchison will not be released until Q313. This was mostly due to purging inactive subscribers from user
bases following the merger of 3 Austria and Orange, as well as Yesss! and A1 Telekom Austria.
■ Price competition and cuts to mobile termination rates continued to drive down monthly ARPU in the
mobile market. Data reported by Telekom Austria and T-Mobile showed respective declines of 16.2%
and 17.6% y-o-y to Q113.
■ Regulatory data show that the amount of data consumed is rapidly rising. In Q412, this was an increase of
62.1% y-o-y for a total of 21,570TBps.
■ Data from Telekom Austria indicated the first signs of IP substitution, with total SMS sent down 10.3%
y-o-y to 724.3mn in Q412.

Table of Contents

BMI Industry View ... 7
Executive Summary  7
SWOT  9
Mobile ..... 9
Wireline . 11
Political . 13
Economic ..... 14
Business Environment  15
Industry Forecast .. 16
Mobile ... 16
Table: Austria Telecoms Sector - Mobile - Historical Data & Forecasts      . 16
ARPU .... 18
Table: Austria Telecoms Sector - Blended Mobile ARPU - Historical Data & Forecasts (EUR). 18
Fixed Line .... 20
Table: Austria Telecoms Sector - Fixed Line - Historical Data & Forecasts     . 20
Broadband ... 21
Table: Austria Telecoms Sector - Internet - Historical Data & Forecasts      21
Industry Risk/Reward Ratings ..... 23
Western Europe Telecommunications Risk/Reward Ratings ..... 23
Table: Western Europe Risk/Reward Ratings, Q313    . . . 25
Austria Risk/Reward Ratings ... 25
Market Overview ... 28
Mobile ... 28
Regional Perspective  28
Table: Austria Mobile Market Regional Comparisons, Q113  . . 29
Mobile Growth .. 30
Market Share And Net Additions ... 32
Table: Austria Mobile Net Additions, 2011-2013     . . 33
Usage (MoU And ARPU) . 35
Networks .... 38
Mobile Content/Value-Added Services .. 42
Mobile Operator Data .... 50
Table: Mobile Market     . . . 50
Table: A1 Telekom Austria    . . 50
Table: T-Mobile. 51
Table: Orange (acquired by 3 in Q113) 52
Table: 3 Austria. 53
Western Europe Mobile Content ..... 54
Financialising Footfall .... 55
Interoperable M-Commerce A Stronger Proposition . 56
Positioning Key To M2M Success .. 56
Fixed Line .... 58
Broadband ... 60
Mobile Broadband ... 64
Industry Trends And Developments .. 66
Regulatory Development .. 70
Regulatory Overview .. 70
Table: Austria - Regulatory Bodies And Their Responsibilities . . . 70
Legislation .. 71
Regulatory Developments ..... 72
Competitive Landscape .... 74
Table: Key Players - Austria Telecoms Sector      . 74
Table: Selected Operators Financial Indicators, 2008-2012  . . . 74
Company Profile .... 75
Telekom Austria .. 75
T-Mobile Austria . 80
Orange .. 84
Hutchison 3G  87
Regional Overview  91
2012 Results  91
Table: INSIDE Secure - Key Performance Indicators (US$'000) . . 92
New Focus Area: Embedded Security Solutions . 94
Strategy Redefined For 2013 .. 94
Demographic Forecast ..... 95
Table: Austria's Population By Age Group, 1990-2020 ('000)  . 96
Table: Austria's population By Age Group, 1990-2020 (% of total). . . 97
Table: Austria's Key Population Ratios, 1990-2020    . . . 98
Table: Austria's Rural And Urban Population, 1990-2020   . 98
Glossary ..... 99
Table: Glossary Of Terms    . . 99
Methodology .. 101
Table: Key Indicators For Telecommunications Industry Forecasts. . 101
Telecoms Business Environment Ratings ... 102
Table: Ratings Indicators    . . 103
Table: Weighting Of Indicators   104

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