2013年第三季度巴西消费电子研究报告——Brazil Consumer Electronics Report Q3 2013

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关键字: |Consumer Electronics|

2013-7-10


Abstract

BMI projects Brazil consumer electronics spending will grow by about 11% in US dollar terms in 2013 to
US$40.0bn. In 2013, sales of some consumer electronics devices are expected to slow due to currency
weakness and high household indebtedness. However, growth areas will include 4G smartphones, tablets,
WI-Fi-enabled cameras and HD TV sets. The extension of the government's Lei Do Bem programme, to
encourage local production of various products, should boost the availability of affordable smartphones.
Brazil's hosting of the 2014 FIFA World Cup and 2016 Olympics Games will provide a boost to spending
on devices ranging from handsets to TV sets and cameras. However, in 2013 we expect the Brazilian
consumer to feel the effects of high levels of household debt and there are signs that banks are becoming
more wary about increasing lending.
Headline Expenditure Projections
Computer hardware sales: US$12.6bn in 2012 to US$13.2bn in 2013; +4% in US dollar terms. Our
forecast unchanged, with tablet sales expected to continue to grow after surpassing 3mn units in 2012.

Table of Contents

BMI Industry View ... 7
Key Trends and Developments  8
SWOT  9
Political . 11
Economic ..... 12
Business Environment  14
Industry Forecast .. 15
Table: Consumer Electronics   . . . 16
Industry Developments .. 17
Macroeconomic Forecasts ..... 19
Economic Analysis ..... 19
Table: Brazil - Economic Activity  . . 23
Industry Risk Reward Ratings  24
Industry Risk/Reward Ratings .. 24
Table: Latin America Risk/Reward Ratings, Q3 2013    . . 27
Market Overview ... 28
Computers .. 29
Table: PC Sales, 2010-2017   . . . 29
AV . 34
Table: AV Sales, 2010-2017    34
Mobile Communications  38
Table: Mobile Communications, 2010-2017      . . . 38
Competitive Landscape .... 42
Computers . 42
Handsets ... 44
AV ..... 47
Company Profile .... 50
Positivo Informática ... 50
Demographic Forecast ..... 55
Table: Brazil's Population By Age Group, 1990-2020 ('000)  . . 56
Table: Brazil's Population By Age Group, 1990-2020 (% of total) 56
Table: Brazil's Key Population Ratios, 1990-2020     . 57
Table: Brazil's Rural And Urban Population, 1990-2020   . . 58
Methodology .... 59
Methodology . 59
Electronics Industry .. 59
Sources  60

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