泰国旅游业2017研究报告——Travel and Tourism in Thailand to 2017

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关键字: 旅游|Travel |Tourism

2013.7

TT0097MR.pdf

Synopsis

The report provides detailed market analysis, information and insights, including:
• Historic and forecast tourist volumes covering the entire Thai travel and tourism sector
• Detailed analysis of tourist spending patterns in Thailand
• The total, direct and indirect tourism output generated by each category within the Thai travel and tourism sector
• Employment and salary trends for various categories in the Thai travel and tourism sector, such as accommodation, sightseeing and entertainment, foodservice, transportation, retail, travel intermediaries and others
• Detailed market classification across each category, with analysis using similar metrics
• Detailed analysis of the airline, hotel, car rental and travel intermediaries industries

Summary

Thailand’s travel and tourism sector, which declined slightly in 2009, performed well during the review period. The country recorded an increase in number of visitors, both domestic and international, as well as an increase in expenditure by tourists. Economic growth and promotional activities by the tourism authority supported this growth. According to the World Travel and Tourism Council (WTTC), in 2012, tourism contributed 16.7% to the country’s GDP, and accounted for 12.4% of the total employment. The Tourism Authority of Thailand (TAT) launched several campaigns such as ‘Amazing Thailand’, ‘Beautiful Thailand’ and ‘Unseen in Thailand’ to attract international and domestic tourists.

Scope

This report provides an extensive analysis related to tourism demands and flows in Thailand:
• It details historical values for the Thai tourism sector for 2008–2012, along with forecast figures for 2013–2017
• It provides comprehensive analysis of the travel and tourism demand factors with values for both the 2008–2012 review period and the 2013–2017 forecast period
• The report provides a detailed analysis and forecast of domestic, inbound and outbound tourist flows in Thailand
• It provides employment and salary trends for various categories of the travel and tourism sector
• It provides a comprehensive analysis of the trends in the airline, hotel, car rental and travel intermediaries industries, with values for both the 2008–2012 review period and the 2013–2017 forecast period

Reasons To Buy

• Take strategic business decisions using historic and forecast market data related to the Thai travel and tourism sector.
• Understand the demand-side dynamics within the Thai travel and tourism sector, along with key market trends and growth opportunities.
• Identify the spending patterns of domestic, inbound and outbound tourists by individual categories.
• Analyze key employment and compensation data related to the travel and tourism sector in Thailand.

Key Highlights

• The travel and tourism sector in Thailand, which declined slightly in 2009, performed well during the review period. The country recorded an increase in number of visitors, both domestic and international, as well as an increase in expenditure by tourists. Economic growth and promotional activities by the tourism authority supported this growth.

• The government has been making continuous efforts to promote tourism. According to the World Economic Forum’s Travel and Tourism Competitiveness Index for 2013, Thailand ranks 11th out of 140 countries in terms of destination marketing. The Tourism Authority of Thailand (TAT) has launched several campaigns such as ‘Amazing Thailand’, ‘Beautiful Thailand’ and ‘Unseen in Thailand’ to attract domestic and international tourists, with a particular focus on tourists from China, Russia and India.

• Poor transport infrastructure is one of the key barriers to the development of domestic tourism in Thailand. A lack of proper road networks to rural tourist destinations, a lack of proper accommodation facilities, poor timekeeping among airlines and weak communication facilities are some of the main factors.

• Thailand is considered an attractive tourism destination, renowned for its culture, history and leisure and entertainment facilities, as well as its beach and island resorts. Thailand caters to a range of tourists, from high-end luxury travelers to backpackers. In addition to its various attractions, Thailand is widely regarded as a value-for-money destination. Online travel information portals and booking systems are emerging and their development will help to improve tourist inflows.

• The key barriers for Thai outbound tourism to non-Asian countries are a lack of sufficient financial resources and expensive tour packages. The cost of air travel is the largest financial barrier for foreign destinations such as Europe and the US and it represents a majority of the overall cost of outbound travel. The cost of accommodation in Western and American countries is also high and relatively unaffordable.

• The Thai aviation market faced many challenges during the review period. Increasing fuel prices, the emergence of low-cost carriers, regulatory changes and enhanced security procedures have required leading companies to change their market strategies. The global financial crisis was also a challenge for the market, affecting both passenger volumes and profitability.

• The majority of Thailand’s leading hotels or hospitality companies are situated in or operate from the country’s major urban centers, principally Bangkok, Chiang Mai, Mae Hong Son, Ayutthaya and Pattaya. In 2011–2012, Substantial growth in the number of hotels was recorded in Bangkok and the country’s main destination for long-stay international tourists, Pattaya.

• The prolonged effects of the global financial crisis and pricing structures are the major deterrents for Thai car rental market growth. However, the region presents strong prospects as it continues to integrate into the international community, which will lead to an increase in both business and leisure travel. The country has a developed financial industry, which should facilitate the expansion of the capital-intensive car rental market. The development of distribution channels and the ability to access new and related markets is also expected to emerge as key success factors over the forecast period.

• Domestic travelers primarily book tickets through travel agents or online travel sites. Direct booking channels are becoming more prominent due to efforts by airlines to lower distribution costs. The growing e-commerce sector is making it essential for travel agents and tour operators to adopt self-booking tools to remain competitive. Tour operators generally sell their products and services through travel agents. Despite the growth in online travel bookings, senior citizens and those in the lower income groups still continue to book trips through traditional channels.

Companies Mentioned

Thai Airways International
Jet Asia Airways
Orient Thai Airlines
Thai Airways International
Thai AirAsia
Mandarin Oriental
The Peninsula
Shangri-la Hotel
JW Marriott
St Regis
Avis
Budget
Hertz
Thai Rent A Car
Sixt
NS Travels and Tours
A and F Tour Travel Company Ltd
World Travel Service Ltd
Anew Travel
Marwin Tours (Thailand)

Table of Contents

1 Executive Summary
2 Market Overview
2.1 The Domestic Economy
2.2 Travel and Tourism Trends and Issues
2.3 Key Travel and Tourism Indicators
2.4 Tourism SWOT
2.4.1 Strengths
2.4.2 Weaknesses
2.4.3 Opportunities
2.4.4 Threats
2.5 Country Fact Sheet
2.6 Demographic Profile
3 Tourism Flows
3.1 Domestic Tourism
3.1.1 Performance outlook
3.1.2 Key issues and trends
3.2 Inbound Tourism
3.2.1 Performance outlook
3.2.2 Key issues and trends
3.3 Outbound Tourism
3.3.1 Performance outlook
3.3.2 Key issues and trends
3.4 Tourism Flows Forecast Highlights
4 Airlines
4.1 Performance Outlook
4.2 Key Issues and Trends
4.3 Airlines Forecast Highlights
5 Hotels
5.1 Performance Outlook
5.2 Key Issues and Trends
5.3 Hotels Forecast Highlights
6 Car Rental
6.1 Performance Outlook
6.2 Key Issues and Trends
6.3 Car Rental Forecast Highlights
7 Travel Intermediaries
7.1 Performance Outlook
7.2 Key Issues and Trends
7.3 Travel Intermediaries Forecast Highlights
8 Tourism Board Profile
8.1 Tourism Board Name
8.2 Tourist Board Description
8.3 Target Market
9 Airport Profiles
9.1 Thailand Airports
9.1.1 Overview
9.1.2 Operator profile
9.1.3 Routes
10 Company Profiles – Airlines
10.1 Company Profile: Thai Airways International Public Company Limited
10.1.1 Thai Airways International Public Company Limited – company overview
10.1.2 Thai Airways International Public Company Limited – business description
10.1.3 Thai Airways International Public Company Limited – main services and brands
10.1.4 Thai Airways International Public Company Limited – history
10.1.5 Thai Airways International Public Company Limited – SWOT analysis
10.1.6 Thai Airways International Public Company Limited – strengths
10.1.7 Thai Airways International Public Company Limited – weaknesses
10.1.8 Thai Airways International Public Company Limited – opportunities
10.1.9 Thai Airways International Public Company Limited – threats
10.1.10 Thai Airways International Public Company Limited – key competitors
10.1.11 Thai Airways International Public Company Limited – key employees
10.2 Company Profile: Bangkok Airways Co., Ltd
10.2.1 Bangkok Airways Co., Ltd – company overview
10.2.2 Bangkok Airways Co., Ltd – main services
10.2.3 Bangkok Airways Co., Ltd – key competitors
10.2.4 Bangkok Airways Co., Ltd – key employees
10.3 Company Profile: Jet Asia Airways Co., Ltd
10.3.1 Jet Asia Airways Co., Ltd – company overview
10.3.2 Jet Asia Airways Co., Ltd – main services
10.3.3 Jet Asia Airways Co., Ltd – key competitors
10.3.4 Jet Asia Airways Co., Ltd – key employees
10.4 Company Profile: Orient Thai Airlines
10.4.1 Orient Thai Airlines – company overview
10.4.2 Orient Thai Airlines – main services
10.4.3 Orient Thai Airlines – key competitors
10.4.4 Orient Thai Airlines – key employees
10.5 Company Profile: Thai AirAsia Co., Ltd
10.5.1 Thai AirAsia Co., Ltd – company overview
10.5.2 Thai AirAsia Co., Ltd – main services
10.5.3 Thai AirAsia Co., Ltd – key competitors
10.5.4 Thai AirAsia Co., Ltd – key employees
11 Company Profiles – Hotels
11.1 Company Profile: Mandarin Oriental Thailand
11.1.1 Mandarin Oriental Thailand – company overview
11.1.2 Mandarin Oriental Thailand – main services
11.1.3 Mandarin Oriental Thailand – key competitors
11.1.4 Mandarin Oriental Thailand – key employees
11.2 Company Profile: The Peninsula Bangkok
11.2.1 The Peninsula Bangkok – company overview
11.2.2 The Peninsula Bangkok – main service
11.2.3 The Peninsula Bangkok – key competitors
11.2.4 The Peninsula Bangkok – key employees
11.3 Company Profile: Shangri-La Hotel Public Company Limited
11.3.1 Shangri-La Hotel Public Company Limited – company overview
11.3.2 Shangri-La Hotel Public Company Limited – main services
11.3.3 Shangri-La Hotel Public Company Limited – key competitors
11.3.4 Shangri-La Hotel Public Company Limited – key employees
11.4 Company Profile: JW Marriott Thailand
11.4.1 JW Marriott Thailand – company overview
11.4.2 JW Marriott Thailand – main services and brands
11.4.3 JW Marriott Thailand – key competitors
11.4.4 JW Marriott Thailand – key employees
11.5 Company Profile: The St. Regis Bangkok
11.5.1 The St. Regis Bangkok – company overview
11.5.2 The St. Regis Bangkok – main services
11.5.3 The St. Regis Bangkok – key competitors
11.5.4 The St. Regis Bangkok – key employees
12 Company Profiles – Car Rental
12.1 Company Profile: AVIS Rent a Car Thailand
12.1.1 AVIS Rent a Car Thailand – company overview
12.1.2 AVIS Rent a Car Thailand – main services
12.1.3 AVIS Rent a Car Thailand – key competitors
12.1.4 AVIS Rent a Car Thailand – key employees
12.2 Company Profile: Budget Rent a Car Thailand
12.2.1 Budget Rent a Car Thailand – company overview
12.2.2 Budget Rent a Car Thailand – main services
12.2.3 Budget Rent a Car Thailand – key competitors
12.2.4 Budget Rent a Car Thailand – key employees
12.3 Company Profile: Hertz Thailand
12.3.1 Hertz Thailand – company overview
12.3.2 Hertz Thailand – main services
12.3.3 Hertz Thailand – key competitors
12.3.4 Hertz Thailand – key employees
12.4 Company Profile: Thai Rent a Car (1978) Co., Ltd
12.4.1 Thai Rent a Car (1978) Co., Ltd – company overview
12.4.2 Thai Rent a Car (1978) Co., Ltd – main services
12.4.3 Thai Rent a Car (1978) Co., Ltd. – key competitors
12.4.4 Thai Rent a Car (1978) Co., Ltd – key employees
12.5 Company Profile: Master Car Rental Co., Ltd
12.5.1 Master Car Rental Co., Ltd – company overview
12.5.2 Master Car Rental Co., Ltd – main services
12.5.3 Master Car Rental Co., Ltd – key competitors
12.5.4 Master Car Rental Co., Ltd – key employees
13 Company Profiles – Travel Intermediaries
13.1 Company Profile: NS Travel & Tours Co. Ltd
13.1.1 NS Travel & Tours Co. Ltd – company overview
13.1.2 NS Travel & Tours Co. Ltd – main services
13.1.3 NS Travel & Tours Co. Ltd. – key competitors
13.1.4 NS Travel & Tours Co. Ltd – key employees
13.2 Company Profile: A&F Tours Travel Company Limited
13.2.1 A&F Tours Travel Company Limited – company overview
13.2.2 A&F Tours Travel Company Limited – main services
13.2.3 A&F Tours Travel Company Limited – key competitors
13.2.4 A&F Tours Travel Company Limited – key employees
13.3 Company Profile: World Travel Service Limited
13.3.1 World Travel Service Limited – company overview
13.3.2 World Travel Service Limited – main services
13.3.3 World Travel Service Limited – key competitors
13.3.4 World Travel Service Limited – key employees
13.4 Company Profile: Anewtravel
13.4.1 Anewtravel – company overview
13.4.2 Anewtravel – main services
13.4.3 Anewtravel – key competitors
13.4.4 Anewtravel – key employees
13.5 Company Profile: Marwin Tours (Thailand) Co., Ltd
13.5.1 Marwin Tours (Thailand) Co., Ltd – company overview
13.5.2 Marwin Tours (Thailand) Co., Ltd – Main services
13.5.3 Marwin Tours (Thailand) Co., Ltd – key competitors
13.5.4 Marwin Tours (Thailand) Co., Ltd – key employees
14 Market Data Analysis
14.1 Tourism Output
14.1.1 Total tourism output
14.1.2 Direct tourism output
14.1.3 Indirect tourism output
14.1.4 Tourism output per employee
14.1.5 Direct tourism output per employee
14.1.6 Indirect tourism output per employee
14.2 Tourism Employment
14.2.1 Total tourism employment
14.2.2 Direct tourism employment
14.2.3 Indirect tourism employment
14.2.4 Tourism employee compensation
14.2.5 Total gross income generated by total tourism employment
14.3 Domestic Tourism
14.3.1 Domestic trips by purpose of visit
14.3.2 Number of overnight stays
14.3.3 Total domestic tourist expenditure
14.3.4 Average expenditure per domestic tourist by category
14.4 Inbound Tourism
14.4.1 International arrivals by region
14.4.2 International arrivals by purpose of visit
14.4.3 Total inbound tourism expenditure by category
14.4.4 Average international tourist expenditure by category
14.5 Outbound Tourism Flows
14.5.1 International departures by region
14.5.2 International departures by purpose of visit
14.5.3 Number of overnight stays
14.5.4 Total outbound tourism expenditure by category
14.5.5 Average outbound expenditure per resident by category
14.6 Airlines
14.6.1 Seats available
14.6.2 Seats sold by carrier type – business travel
14.6.3 Seats sold by carrier type – leisure travel
14.6.4 Load factor by carrier type
14.6.5 Passenger kilometers available by carrier type
14.6.6 Revenue-generating passenger kilometers by carrier type
14.6.7 Revenue per passenger by carrier type
14.6.8 Total revenue by carrier type
14.7 Hotels
14.7.1 Establishments by hotel category
14.7.2 Available rooms by hotel category
14.7.3 Room occupancy rate by hotel category
14.7.4 Room nights available by hotel category
14.7.5 Room nights occupied by hotel category
14.7.6 Average revenue per available room by hotel category
14.7.7 Revenue per occupied room by hotel category
14.7.8 Total revenue per available room by hotel category
14.7.9 Total revenue by hotel category and customer type
14.7.10 Guests by hotel category and customer type
14.8 Car Rentals
14.8.1 Market value by customer type and rental location
14.8.2 Fleet size
14.8.3 Rental occasions and days
14.8.4 Rental length
14.8.5 Average rental length
14.8.6 Utilization rate
14.8.7 Average revenue per day
14.9 Travel Intermediaries
14.9.1 Market value by product type
14.9.2 Online revenues by type of intermediary or provider
14.9.3 Online revenues by type of tourist
14.9.4 In-store revenues by type of intermediary
14.9.5 In-store revenues by type of tourist
14.9.6 Travel agent revenues from domestic tourism by sales channel
14.9.7 Travel agent revenues from international tourism by sales channel
14.9.8 Tour operator revenues from domestic tourism by sales channel
14.9.9 Tour operator revenues from international tourism by sales channel
14.9.10 Other intermediaries revenues from domestic tourism by sales channel
14.9.11 Other intermediaries revenues from international tourism by sales channel
15 Appendix
15.1 What is this Report About?
15.2 Definitions
15.3 Methodology
15.4 Contact Timetric
15.5 About Timetric
15.6 Timetric’s Services
15.7 Disclaimer

Table 1: Thailand – Tourist Arrivals from Top 10 Countries (Thousand), 2008–2017
Table 2: Thailand – Tourist Departures to Top 10 Countries (Thousand), 2008–2017
Table 3: Tourism Authority of Thailand – Key Facts and Locations
Table 4: Suvarnabhumi International Airport, Bangkok − Overview
Table 5: Chiang Mai International Airport, Chiang Mai − Overview
Table 6: Don Mueang International Airport, Bangkok – Overview
Table 7: Phuket International, Phuket – Overview
Table 8: Hat Yai International Airport, Hat Yai – Overview
Table 9: Thai Airways International Public Company Limited, Key Facts
Table 10: Thai Airways International Public Company Limited, Main Services and Brands
Table 11: Thai Airways International Public Company Limited, History
Table 12: Thai Airways International Public Company Limited, Key Employees
Table 13: Bangkok Airways Co., Ltd, Key Facts
Table 14: Bangkok Airways Co., Ltd, Main Services
Table 15: Bangkok Airways Co., Ltd, Key Employees
Table 16: Jet Asia Airways Co., Ltd, Key Facts
Table 17: Jet Asia Airways Co., Ltd, Main Services
Table 18: Jet Asia Airways Co., Ltd, Key Employees
Table 19: Orient Thai Airlines, Key Facts
Table 20: Orient Thai Airlines, Main Products and Services
Table 21: Orient Thai Airlines, Key Employees
Table 22: Thai AirAsia Co., Ltd, Key Facts
Table 23: Thai AirAsia Co., Ltd, Main Services
Table 24: Thai AirAsia Co., Ltd, Key Employees
Table 25: Mandarin Oriental Thailand, Key Facts
Table 26: Mandarin Oriental Thailand, Main Services
Table 27: Mandarin Oriental Thailand, Key Employees
Table 28: The Peninsula Bangkok, Key Facts
Table 29: The Peninsula Bangkok, Main Services
Table 30: The Peninsula Bangkok, Key Employees
Table 31: Shangri-La Hotel Public Company Limited, Key Facts
Table 32: Shangri-La Hotel Public Company Limited, Main Services
Table 33: Shangri-La Hotel Public Company Limited, Key Employees
Table 34: JW Marriott Thailand, Key Facts
Table 35: JW Marriott Thailand, Main Services and Brands
Table 36: JW Marriott Thailand, Key Employees
Table 37: The St. Regis Bangkok, Key Facts
Table 38: The St. Regis Bangkok, Main Services
Table 39: The St. Regis Bangkok, Key Employees
Table 40: AVIS Rent a Car Thailand, Key Facts
Table 41: AVIS Rent a Car Thailand, Main Services
Table 42: AVIS Rent a Car Thailand, Key Employees
Table 43: Budget Rent a Car Thailand, Key Facts
Table 44: Budget Rent a Car Thailand, Main Services
Table 45: Budget Rent a Car Thailand, Key Employees
Table 46: Hertz Thailand, Key Facts
Table 47: Hertz Thailand, Main Services
Table 48: Hertz Thailand, Key Employees
Table 49: Thai Rent a Car (1978) Co., Ltd, Key Facts
Table 50: Thai Rent a Car (1978) Co., Ltd, Main Services
Table 51: Thai Rent a Car (1978) Co., Ltd, Key Employees
Table 52: Master Car Rental Co., Ltd, Key Facts
Table 53: Master Car Rental Co., Ltd, Main Services
Table 54: Master Car Rental Co., Ltd, Key Employees
Table 55: NS Travel & Tours Co. Ltd, Key Facts
Table 56: NS Travel & Tours Co. Ltd, Main Services
Table 57: NS Travel & Tours Co. Ltd, Key Employees
Table 58: A&F Tours Travel Company Limited, Key Facts
Table 59: A&F Tours Travel Company Limited, Main Services
Table 60: A&F Tours Travel Company Limited, Key Employees
Table 61: World Travel Service Limited, Key Facts
Table 62: World Travel Service Limited, Main Services
Table 63: World Travel Service Limited, Key Employees
Table 64: Anewtravel, Key Facts
Table 65: Anewtravel, Main Services
Table 66: Anewtravel, Key Employees
Table 67: Marwin Tours (Thailand) Co., Ltd, Key Facts
Table 68: Marwin Tours (Thailand) Co., Ltd, Main Services
Table 69: Marwin Tours (Thailand) Co., Ltd, Key Employees
Table 70: Thailand – Total Tourism Output by Category (THB Billion), 2008–2017
Table 71: Thailand – Direct Tourism Output by Category (THB Billion), 2008–2017
Table 72: Thailand – Indirect Tourism Output by Category (THB Billion), 2008–2017
Table 73: Thailand – Total Tourism Output Generated per Employee by Category (THB Thousand), 2008–2017
Table 74: Thailand – Direct Tourism Output Generated per Employee by Category (THB Thousand), 2008–2017
Table 75: Thailand – Indirect Tourism Output Generated per Employee by Category (THB Thousand), 2008–2017
Table 76: Thailand – Total Tourism Employment by Category (Thousand), 2008–2017
Table 77: Thailand – Total Tourism Employment as a Percentage of Total Employment by Category (%), 2008–2017
Table 78: Thailand – Direct Tourism Employment by Category (Thousand), 2008–2017
Table 79: Thailand – Direct Tourism Employment as a Percentage of Total Employment by Category (%), 2008–2017
Table 80: Thailand – Indirect Tourism Employment by Category (Thousand), 2008–2017
Table 81: Thailand – Indirect Tourism Employment as a Percentage of Total Employment by Category (%), 2008–2017
Table 82: Thailand – Average Salary per Employee by Category (THB), 2008–2017
Table 83: Thailand – Total Gross Income Generated by Total Tourism Employment by Category (THB Billion), 2008–2017
Table 84: Thailand – Number of Trips by Purpose (Million), 2008–2017
Table 85: Thailand – Overnight Stays (Million), 2008–2017
Table 86: Thailand – Total Domestic Tourism Expenditure by Category (THB Billion), 2008–2017
Table 87: Thailand – Average Expenditure per Domestic Tourist by Category (THB), 2008–2017
Table 88: Thailand – International Arrivals by Region (Thousands), 2008–2017
Table 89: Thailand – International Arrivals by Purpose of Visit (Million), 2008–2017
Table 90: Thailand – Total Inbound Tourism Expenditure by Category (THB Billion), 2008–2017
Table 91: Thailand – Average Expenditure per Inbound Tourist by Category (THB), 2008–2017
Table 92: Thailand – International Departures by Region (Thousands), 2008–2017
Table 93: Thailand – International Departures by Purpose of Visit (Thousand), 2008–2017
Table 94: Thailand – Overnight Stays (Million), 2008–2017
Table 95: Thailand – Total Outbound Tourism Expenditure by Category (THB Billion), 2008–2017
Table 96: Thailand – Average Outbound Expenditure per Resident by Category (THB), 2008–2017
Table 97: Thailand – Seats Available by Carrier Type (Million), 2008–2017
Table 98: Thailand – Seats Sold by Carrier Type – Business Travel (Thousand), 2008–2017
Table 99: Thailand – Seats Sold by Carrier Type – Leisure Travel (Million), 2008–2017
Table 100: Thailand – Load Factor by Carrier Type (%), 2008–2017
Table 101: Thailand – Passenger Kilometers Available by Carrier Type (Billion), 2008–2017
Table 102: Thailand – Revenue-Generating Passenger Kilometers by Carrier Type (Billion), 2008–2017
Table 103: Thailand – Revenue per Passenger by Carrier Type (THB), 2008–2017
Table 104: Thailand – Total Revenue by Carrier Type (THB Billion), 2008–2017
Table 105: Thailand – Hotel Establishments by Category (Actual), 2008–2017
Table 106: Thailand – Available Hotel Rooms by Hotel Category (Thousand), 2008–2017
Table 107: Thailand – Room Occupancy Rate by Hotel Category (%), 2008–2017
Table 108: Thailand – Room Nights Available by Hotel Category (Million), 2008–2017
Table 109: Thailand – Room Nights Occupied by Hotel Category (Million), 2008–2017
Table 110: Thailand – Average Revenue per Available Room by Hotel Category (THB), 2008–2017
Table 111: Thailand – Revenue per Occupied Room by Hotel Category (THB), 2008–2017
Table 112: Thailand – Total Revenue per Available Room by Hotel Category (THB), 2008–2017
Table 113: Thailand – Total Revenue by Hotel Category and Customer Type (THB Billion), 2008–2017
Table 114: Thailand – Guests by Hotel Category and Customer Type (Million), 2008–2017
Table 115: Thailand – Market Value by Customer Type and Rental Location (THB Billion), 2008–2017
Table 116: Thailand – Fleet Size (Actual), 2008–2017
Table 117: Thailand – Rental Occasions (Million), 2008–2017
Table 118: Thailand – Rental Days (Million), 2008–2017
Table 119: Thailand – Average Rental Length (Days), 2008–2017
Table 120: Thailand – Market Utilization Rate (%), 2008–2017
Table 121: Thailand – Car Rental Average Revenue per Day (THB), 2008–2017
Table 122: Thailand – Travel Intermediaries Market Value by Product Type (THB Billion), 2008–2017
Table 123: Thailand – Travel Intermediaries Online Revenues by Provider (THB Million), 2008–2017
Table 124: Thailand – Travel Intermediaries Online Revenues by Type of Tourist (THB Billion), 2008–2017
Table 125: Thailand – Travel Intermediaries In-Store Revenues by Provider (THB Billion), 2008–2017
Table 126: Thailand – Travel Intermediaries In-Store Revenues by Type of Tourist (THB Billion), 2008–2017
Table 127: Thailand – Travel Agent Revenues from Domestic Tourism by Sales Channel (THB Billion), 2008–2017
Table 128: Thailand – Travel Agent Revenues from International Tourism by Sales Channel (THB Billion), 2008–2017
Table 129: Thailand – Tour Operator Revenues from Domestic Tourism by Sales Channel (THB Billion), 2008–2017
Table 130: Thailand – Tour Operator Revenues from International Tourism by Sales Channel (THB Million), 2008–2017
Table 131: Thailand – Other Intermediaries Revenues from Domestic Tourism by Sales Channel (THB Million), 2008–2017
Table 132: Thailand – Other Intermediaries Revenues from International Tourism by Sales Channel (THB Billion), 2008–2017
Table 133: Timetric Travel and Tourism Sector Definitions

Figure 1: Thailand – Tourism Expenditure (US$ Billion), 2008–2017
Figure 2: Thailand – Key Ratios (%), 2008–2017
Figure 3: Thailand – Economic Outlook, 2008–2017
Figure 4: Thailand – Gross Value Added in Accommodation and Catering (%), 2007–2013
Figure 5: Thailand – Arrivals by Nationality (Thousand), 2008–2013
Figure 6: Thailand – Hotel Occupancy Rate (%), 2007–2013
Figure 7: SWOT Analysis of the Travel and Tourism Sector in Thailand
Figure 8: Thai Population (Million), 2008–2017
Figure 9: Thailand – Domestic Tourism Expenditure (THB Billion), 2008–2017
Figure 10: Thailand – International Arrivals by Purpose of Visit (Thousand), 2008–2017
Figure 11: Thailand – International Departures by Destination (Thousand), 2008–2017
Figure 12: Thailand – Seats Sold vs Seats Available (Million), 2008–2017
Figure 13: Thailand – Available Passenger Kilometers (Billion), 2008–2017
Figure 14: Thailand – Load Factor (%) and Revenue per Passenger (THB), 2008–2017
Figure 15: Thailand – Room Nights Available (Million) and Revenue per Available Room (THB), 2008–2017
Figure 16: Thailand – Room Occupancy Rates (%), 2008–2017
Figure 17: Thailand – Total Hotel Revenue (THB Billion), 2008–2017
Figure 18: Thailand – Fleet Size (Actual) and Number of Rentals (Million), 2008–2017
Figure 19: Thailand – Car Rental Value by Rental Type and Location (THB Billion), 2008–2017
Figure 20: Thailand – Average Revenue per Day (THB), 2008–2017
Figure 21: Thailand – Travel Intermediaries Market Value by Product (THB Billion), 2008–2017
Figure 22: Thailand – Market Value through Online Channel (THB Billion), 2008–2017
Figure 23: Thailand – Travel Agents Market Value (THB Billion), 2008–2017
Figure 24: Tourism Authority of Thailand – Sample Marketing Material
Figure 25: Thailand – Total Tourism Output by Category (THB Billion), 2008–2017
Figure 26: Thailand – Direct Tourism Output by Category (THB Billion), 2008–2017
Figure 27: Thailand – Indirect Tourism Output by Category (THB Billion), 2008–2017
Figure 28: Thailand – Total Tourism Output Generated per Employee by Category (THB Thousand), 2008–2017
Figure 29: Thailand – Direct Tourism Output Generated per Employee by Category (THB Thousand), 2008–2017
Figure 30: Thailand – Indirect Tourism Output Generated per Employee by Category (THB Thousand), 2008–2017
Figure 31: Thailand – Total Tourism Employment by Category (Thousand), 2008–2017
Figure 32: Thailand – Direct Tourism Employment by Category (Thousand), 2008–2017
Figure 33: Thailand – Indirect Tourism Employment by Category (Thousand), 2008–2017
Figure 34: Thailand – Average Salary per Employee by Category (THB), 2008–2017
Figure 35: Thailand – Total Gross Income Generated by Total Tourism Employment by Category (THB Billion), 2008–2017
Figure 36: Thailand – Number of Trips by Purpose (Million), 2008–2017
Figure 37: Thailand – Overnight Stays (Million), 2008–2017
Figure 38: Thailand – Total Domestic Tourism Expenditure by Category (THB Billion), 2008–2017
Figure 39: Thailand – Average Expenditure per Domestic Tourist by Category (THB), 2008–2017
Figure 40: Thailand – International Arrivals by Region (Thousands), 2008–2017
Figure 41: Thailand – International Arrivals by Purpose of Visit (Million), 2008–2017
Figure 42: Thailand – Total Inbound Tourism Expenditure by Category (THB Billion), 2008–2017
Figure 43: Thailand – Average Expenditure per Inbound Tourist by Category (THB), 2008–2017
Figure 44: Thailand – International Departures by Region (Thousands), 2008–2017
Figure 45: Thailand – International Departures by Purpose of Visit (Thousand), 2008–2017
Figure 46: Thailand – Overnight Stays (Million), 2008–2017
Figure 47: Thailand – Total Outbound Tourism Expenditure by Category (THB Billion), 2008–2017
Figure 48: Thailand – Average Outbound Expenditure per Resident by Category (THB), 2008–2017
Figure 49: Thailand – Seats Available by Carrier Type (Million), 2008–2017
Figure 50: Thailand – Seats Sold by Carrier Type – Business Travel (Thousand), 2008–2017
Figure 51: Thailand – Seats Sold by Carrier Type – Leisure Travel (Million), 2008–2017
Figure 52: Thailand – Load Factor by Carrier Type (%), 2008–2017
Figure 53: Thailand – Passenger Kilometers Available by Carrier Type (Billion), 2008–2017
Figure 54: Thailand – Revenue-Generating Passenger Kilometers by Carrier Type (Billion), 2008–2017
Figure 55: Thailand – Revenue per Passenger by Carrier Type (THB), 2008–2017
Figure 56: Thailand – Total Revenue by Carrier Type (THB Billion), 2008–2017
Figure 57: Thailand – Hotel Establishments by Category (Actual), 2008–2017
Figure 58: Thailand – Available Hotel Rooms by Hotel Category (Thousand), 2008–2017
Figure 59: Thailand – Room Occupancy Rate by Hotel Category (%), 2008–2017
Figure 60: Thailand – Room Nights Available by Hotel Category (Million), 2008–2017
Figure 61: Thailand – Room Nights Occupied by Hotel Category (Million), 2008–2017
Figure 62: Thailand – Average Revenue per Available Room by Hotel Category (THB), 2008–2017
Figure 63: Thailand – Revenue per Occupied Room by Hotel Category (THB), 2008–2017
Figure 64: Thailand – Total Revenue per Available Room by Hotel Category (THB), 2008–2017
Figure 65: Thailand – Total Revenue by Hotel Category (THB Billion), 2008–2017
Figure 66: Thailand – Guests by Hotel Category (Million), 2008–2017
Figure 67: Thailand – Market Value by Customer Type (THB Billion), 2008–2017
Figure 68: Thailand – Fleet Size (Actual), 2008–2017
Figure 69: Thailand – Rental Occasions (Million), 2008–2017
Figure 70: Thailand – Rental Days (Million) vs Average Rental Length (Days), 2008–2017
Figure 71: Thailand – Market Utilization Rate (%), 2008–2017
Figure 72: Thailand – Car Rental Average Revenue per Day (THB), 2008–2017
Figure 73: Thailand – Travel Intermediaries Market Value by Product Type (THB Billion), 2008–2017
Figure 74: Thailand – Travel Intermediaries Online Revenues by Provider (THB Million), 2008–2017
Figure 75: Thailand – Travel Intermediaries Online Revenues by Type of Tourist (THB Billion), 2008–2017
Figure 76: Thailand – Travel Intermediaries In-Store Revenues by Provider (THB Billion), 2008–2017
Figure 77: Thailand – Travel Intermediaries In-Store Revenues by Type of Tourist (THB Billion), 2008–2017
Figure 78: Thailand – Travel Agent Revenues from Domestic Tourism by Sales Channel (THB Billion), 2008–2017
Figure 79: Thailand – Travel Agent Revenues from International Tourism by Sales Channel (THB Billion), 2008–2017
Figure 80: Thailand – Tour Operator Revenues from Domestic Tourism by Sales Channel (THB Billion), 2008–2017
Figure 81: Thailand – Tour Operator Revenues from International Tourism by Sales Channel (THB Million), 2008–2017
Figure 82: Thailand – Other Intermediaries Revenues from Domestic Tourism by Sales Channel (THB Million), 2008–2017
Figure 83: Thailand – Other Intermediaries Revenues from International Tourism by Sales Channel (THB Billion), 2008–2017

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